Obstacles that prevent homes from selling

When a home doesn’t sell it can be attributed to one or more factors.  Some homes sell in a matter of hours while others languish on the market for months or years and may never sell.  Obviously there is a reason why a house doesn’t sell which leads to speculation about what went wrong.  Is it because of the price, the exposure and marketing, the condition, staging or lack of, the time of the year, access to the property, reluctance to make repairs, etc?  The list seems endless.  What I’ve noticed after helping both buyers and sellers are common threads about why homes don’t sell. Here’s a few that I’ve observed….

⦁Things that never bothered the sellers that shouldn’t bother buyers. Image result for pics  of power  lines

This reason is characterized by a conversation I had with a seller in the east valley who thought that backing up to a major arterial road under a power line should not affect the price. Why? Because it hasn’t bother them!  They have learned to live with it so why would it be a problem for the next owner. This form of denial is turning a blind eye to what is common sense for the typical buyer.  It’s important to realize that buyers determine value by comparison shopping and will move onto the next house unless there is something to compensate for this bothersome feature. In this case the price must be adjusted accordingly.

⦁ The house is priced too high

Image result for pics of dollar signsThe sellers are waiting for that special cash buyer that will fall in love with their home and the enamored potential buyer will pay the above market asking price. (With the current Canadian exchange rate, it probably will not be a Canadian!)   Along this same line is “we can always come down” but only after the house has sat on the market for a while. There are  a couple of problems with pricing your home too high.  After buyers ask about the price, the very next question is “how long has it been on the market?”  As the days on the market accumulate, sellers begin to lose their negotiating power and buyers feels justified in offering a discounted price which is logical because it has not sold.  Pricing your home high will turn buyers away when buyer traffic is most important which is when it initially goes on the market. Then they will be reluctant to submit offers since the list price and true market value are so far apart.

⦁ The house is “too you”  Image result for pics of bold rooms

While you are extremely proud of your  bold pink room, look at it from the buyer’s view point even if you have to put your ego aside.  Not everyone is going to like what you like. When it comes to décor, less is best and simplier is better. Show the spaciousness of your home, not your collection of antique furniture. De-clutter and remember that how you live in your home is not the same as when you’re trying to sell  it.   It should be prepared to appeal to the largest percentage of buyers, regardless of the seller’s taste.  Buyers want to visualize themselves in the home, not to be overwhelmed by the family photos, extreme color schemes and seller’s personal preferences.

⦁ The “fix or upgrade” list keeps growing.   Image result for pics of handy man

As a buyer walks through a house they enter  the house with a mental ledger with two columns. One is  “wow, that’s impressive” while the other is the “I’ll need to fix or upgrade” column. They notice deferred maintenance and outdated features and automatically put this in the “to fix or upgrade” column at an inflated price.  As the second column grows the buyers feel justified in discounting the list price, or moving on to a house that requires fewer repairs and upgrades. The common justification that sellers give for this type of behavior is “the buyers will want to put in their own type of flooring, lighting, landscaping, updated appliances,” etc. or whatever the seller doesn’t want to fix. Remember buyers don’t have extra cash lying around to make these upgrades.  It may not be in the budget to do a complete remodel, but do realize the thought process of the buyer.

⦁ The house creates no emotion.  Image result for pics of excited people

That’s the bottom line. When a buyer is spending hundreds of thousands of dollars, they want to get emotional about the purchase. It’s been said that buyers purchase houses on emotion and justify it with logic. What is going to get buyers emotional about your house? Remember buyers are comparing your house with other houses on the market. What is going to make them choose your house over the competition?  Why do new home builders give interiors designers what seems to be a bottomless budget for model homes? To create the sizzle or emotion.   Does your house create emotion?
If you would like to know an honest valuation of your  home, please click on What’s My Home Worth.
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$550,000 :: 3769 E LIBRA Place, Chandler AZ, 85249

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8 beds, 4 baths
Home size: 4,935 sq ft
Lot Size: 15,245 sq ft
Added: 11/22/17, Last Updated: 11/22/17
Property Type: Single Family
MLS Number: 5691219
Community: SHADOW RIDGE
Tract: SHADOW RIDGE
Status: Active


Home Sweet Basement Home! This 8-bedroom home is gorgeous AND it is on the largest lot in the subdivision...over 15,000 square feet! The immense island kitchen flows into the family room making it perfect for family and entertaining. The kitchen boasts granite counters, double ovens and a plethora of cabinets. Beautiful tile, wood laminate and neutral carpet highlight this home's flooring. The split master suite boasts separate vanities and walk-in closets. The basement has 2 bedrooms, a full bath and living area. There's also a loft upstairs and home theater room on the main level. The 3rd bay of the garage features a rear garage door so that vehicles can be pulled thru to a 4-car parking slab. The backyard is HUGE with sport court, heated Pebble Tek pool, built-in BBQ and lots of grass!

Listed with Keller Williams Realty East Valley


Brought to you by Gordon Baker, Remax Alliance Group. Call me today at 480-326-8571, or visit my website at www.myhomeinaz.com/!


$388,775 :: 2360 E BINNER Drive, Chandler AZ, 85225

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4 beds, 3.5 baths
Home size: 3,460 sq ft
Lot Size: 7,405 sq ft
Added: 08/18/17, Last Updated: 11/22/17
Property Type: Single Family
MLS Number: 5648718
Community: DOBSON PLACE PARCEL 7
Tract: DOBSON PLACE PARCEL 7
The price of this listing was last reduced on 11/22/2017 by 0%
Status: Active


Beautifully upgraded 4 bedroom/3.5 bathroom home in highly desirable Chandler neighborhood walking distance to A+ CTA Liberty Elementary School. One bedroom with attached bathroom downstairs, perfect for an in-law suite. Beautifully upgraded open kitchen with granite countertops and roll outs in kitchen and hallway cabinets for easy access. Downstairs there is also a large bonus room off of the living room with a sound proof wall that would make a perfect game or movie room, HUGE master bedroom and bathroom upstairs. Master bedroom has an attached den that is perfect for an office or gym space. Two additional bedrooms upstairs as well. New water heater installed 2017! Low maintainance back yard with plenty of space to add a pool! Come see this house today, it will not last long!!

Listed with Cactus Mountain Properties, LLC


Brought to you by Gordon Baker, Remax Alliance Group. Call me today at 480-326-8571, or visit my website at www.myhomeinaz.com/!


$279,000 :: 727 W CHEYENNE Drive, Chandler AZ, 85225

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4 beds, 2 baths
Home size: 1,917 sq ft
Lot Size: 8,276 sq ft
Added: 11/22/17, Last Updated: 11/22/17
Property Type: Single Family
MLS Number: 5691157
Community: Womack East
Tract: Womack East
Status: Active


Beautiful 4 Bedroom 2 bath With pebble tech pool . Carpet, wood floors, tiled entry way and two tone paint throughout. Great room features fireplace and large windows overlooking the pool. Minutes from shopping and entertainment, U.S. 60 and the 101. Desert Landscaping in Front and small patch of grass in the backyard. Master Bedroom has French doors leading out to backyard patio. Roof shingles replaced last year.

Listed with Re/Max Infinity


Brought to you by Gordon Baker, Remax Alliance Group. Call me today at 480-326-8571, or visit my website at www.myhomeinaz.com/!


$189,900 :: 500 N ROOSEVELT Avenue #141, Chandler AZ, 85226

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2 beds, 2.5 baths
Home size: 1,272 sq ft
Lot Size: 871 sq ft
Added: 10/28/17, Last Updated: 11/22/17
Property Type: Condo/Townhouse/Co-Op
MLS Number: 5680665
Community: TOWNES AT SOUTHPARK LOT 1-142
Tract: TOWNES AT SOUTHPARK LOT 1-142
The price of this listing was last reduced on 11/10/2017 by 2%
Status: Active


Stunning townhome in Townes At Southpark featuring 1,272SF, 2 bedrooms, 2.5 baths and an open & inviting living space. modern interior finishes throughout this home include beautiful white kitchen cabinetry, ceramic tile throughout the downstairs, newer tiled bathroom, updated vanities & shower fixtures, sunscreen window coverings and much more! Step outside to your private patio. Close to community swimming pool, parks & playgrounds. Just minutes from I10, 101 & 202 Freeways. Located in the amazing Kyrene School District. This home is awesome and ready to move-in!

Listed with Realty Executives


Brought to you by Gordon Baker, Remax Alliance Group. Call me today at 480-326-8571, or visit my website at www.myhomeinaz.com/!


$276,900 :: 659 N Rita Lane, Chandler AZ, 85226

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3 beds, 2 baths
Home size: 1,417 sq ft
Lot Size: 3,920 sq ft
Added: 08/16/17, Last Updated: 11/22/17
Property Type: Single Family
MLS Number: 5647175
Community: Joshua Village
Tract: Joshua Village
The price of this listing was last reduced on 11/6/2017 by 2%
Status: Active


Renovated 3 BR, 2 BA, 1,417 Sq Ft home just minutes to Chandler Fashion Center, Intel, the 101 & 202 Freeways & the Price Corridor. This home features a gourmet kitchen with upgraded Alder cabinets, slab granite counters, breakfast bar and pantry. Great master bedroom with a spacious walk-in closet, separate tub and shower, double sinks, upgraded Alder cabinets, & granite counters. The huge great room is open to the kitchen and leads onto a covered patio. Spacious backyard offers plenty of room for entertaining. This home has it all: inside laundry room, 2 car garage, community tennis court & low monthly HOA. Minutes to Desert Breeze Park, Kyrene de la Brisas and Kyrene Aprende!

Listed with KOR Properties


Brought to you by Gordon Baker, Remax Alliance Group. Call me today at 480-326-8571, or visit my website at www.myhomeinaz.com/!


$239,900 :: 668 W SHAWNEE Drive, Chandler AZ, 85225

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3 beds, 2 baths
Home size: 1,154 sq ft
Lot Size: 6,534 sq ft
Added: 10/12/17, Last Updated: 11/22/17
Property Type: Single Family
MLS Number: 5673278
Community: MASTERCRAFT EAST UNIT SIX LOT
Tract: MASTERCRAFT EAST UNIT SIX LOT
The price of this listing was last reduced on 10/12/2017 by 2%
Status: Active


WELCOME HOME. STEP INSIDE THIS BEAUTIFUL HOME! OPEN FLOOR PLAN W/ VAULTED CEILINGS, EATING KITCHEN WITH GRANITE SLAB COUNTERS. SPACIOUS BACKYARD COMPLETE WITH COVERED PATIO AND GRASS. FANTASTIC CENTRAL EAST VALLEY LOCATION CLOSE TO THE 60 AND 101 AWESOME NEIGHBORHOOD WITH NO HOA. MAKE YOUR APPOINTMENT TODAY.

Listed with Keller Williams Realty Phoenix


Brought to you by Gordon Baker, Remax Alliance Group. Call me today at 480-326-8571, or visit my website at www.myhomeinaz.com/!


$285,000 :: 124 N CALIFORNIA Street #29, Chandler AZ, 85225

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3 beds, 3.5 baths
Home size: 1,974 sq ft
Lot Size: 1,306 sq ft
Added: 10/13/17, Last Updated: 11/22/17
Property Type: Condo/Townhouse/Co-Op
MLS Number: 5673809
Community: SAN MARCOS COMMONS
Tract: SAN MARCOS COMMONS
The price of this listing was last reduced on 11/15/2017 by 2%
Status: Active


Spectacular opportunity to own an amazing 3 bed, 3.5 bath property located in Chandler! This fabulous home features gravel front landscaping, 2 car garage, and neutral. The open kitchen offers matching appliances, ample staggered cabinets with crown molding, recessed lighting, granite countertops, and a lovely island with centered sink and breakfast bar. The spacious master suit boasts a full bath with his and her sinks, and a walk-in closet. This is the home you have been looking for. Schedule a showing before it's gone.

Listed with Realty ONE Group


Brought to you by Gordon Baker, Remax Alliance Group. Call me today at 480-326-8571, or visit my website at www.myhomeinaz.com/!


$286,900 :: 877 E LAREDO Street, Chandler AZ, 85225

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3 beds, 2 baths
Home size: 1,684 sq ft
Lot Size: 5,227 sq ft
Added: 11/22/17, Last Updated: 11/22/17
Property Type: Single Family
MLS Number: 5691111
Community: SIERRA POINT
Tract: SIERRA POINT
Status: Active


Charming home in Sierra Point. **Move in Ready 3 bedroom, 2 bathroom with vaulted ceilings and new two tone paint throughout. Kitchen boasts breakfast bar, stainless steel appliances, pantry, and matching back splash. Master bedroom with en-suite bathroom and walk in closet. Beautiful sparkling pool and landscaped backyard. Great for entertaining. Covered patio for weekends when you just wish to relax. This one won't last!! *Seller recently paid for a 3rd party complete home inspection (attached). Home Inspection is attached including all completed repairs. *One or more employees or affiliates of the Seller are licensed real estate agents*

Listed with OfferPad


Brought to you by Gordon Baker, Remax Alliance Group. Call me today at 480-326-8571, or visit my website at www.myhomeinaz.com/!


$269,900 :: 939 E MONTEREY Street, Chandler AZ, 85225

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3 beds, 2 baths
Home size: 1,684 sq ft
Lot Size: 5,227 sq ft
Added: 11/09/17, Last Updated: 11/22/17
Property Type: Single Family
MLS Number: 5685804
Community: SIERRA POINT
Tract: SIERRA POINT
The price of this listing was last reduced on 11/9/2017 by 2%
Status: Active


This wonderful home boasts 1,684 sqft w/ 3 bedrooms & 2 full bathrooms all located on an ideal North/South exposed lot. Numerous enhancements can be found throughout this home such as; brand new exterior paint, new light fixtures & ceiling fans, new garage door paint, newer tile flooring, newer interior paint, a large open family room, vaulted ceilings, energy efficient dual pane windows, & a large master bedroom w/ a full bathroom w/ brand new shower door. The eat-in kitchen incorporates refinished white cabinetry that beautifully compliments the SS appliances & dark granite c-tops. The South facing backyard offers an extended covered patio, a large cement area for a seating area, a tall block privacy wall, & very low maintenance landscaping.

Listed with Realty ONE Group


Brought to you by Gordon Baker, Remax Alliance Group. Call me today at 480-326-8571, or visit my website at www.myhomeinaz.com/!


$314,900 :: 37 S POPLAR Way, Chandler AZ, 85226

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4 beds, 2.5 baths
Home size: 2,074 sq ft
Lot Size: 6,098 sq ft
Added: 09/21/17, Last Updated: 11/22/17
Property Type: Single Family
MLS Number: 5663462
Community: Sorrento
Tract: Sorrento
Status: Active


Ignore days on market ~RENOVATIONS are now COMPLETED~ New Granite in Kitchen, & New Wood TILE throughout downstairs~Freshly Painted Inside 2 tone and New Paint on the Exterior~4 Br 2.5 Nestled in Popular 85226 zip code Plus Kyrene School District~ Features Light, Bright & Open floorplan with vaulted ceiling in the living & frml dining rm~Big eat in kitchen w/bay window, kitchen island, pantry & some pull out shelves.~Kitchen flows nicely into the fmily rm that overlooks backyard~. ~Master is nice size with a bay window~big master bath, double sinks~room for a vanity & walk in closet~East backyard with grassy area & fenced play pool for hot summer days & lots of shade in afternoon~Area for a garden if you want? Everything is pretty much done~You'll love this home come see.

Listed with Monaco Realty


Brought to you by Gordon Baker, Remax Alliance Group. Call me today at 480-326-8571, or visit my website at www.myhomeinaz.com/!